Health Promotion in the Workplace - 4th Edition
Michael P. O'Donnell, MBA, MPH, PhD
Completely Revised and Updated
Two new sections | Nine new chapters
From the Editor
Editor's Notes: July / August 2015
Michael P. O'Donnell, PhD, MBA, MPH
What Really Does Matter in Workplace Wellness,
and Who Cares About ROI Anyway?
For at least two decades, I have been a keen observer and sometimes participant in the pursuit of what seems to have become the holy grail of workplace health promotion: return on investment (ROI), the ﬁnancial return on investment from workplace wellness programs. Well, actually, the truth is that I have been more than a keen observer; like many of my colleagues, I have sometimes been moderately obsessed with ROI. My obsession is a little different from that of most people; I am more interested in the methodology, i.e., the process through which the ROI estimates are calculated, while others are more interested in the ROI estimates per se . . . but that is splitting hairs.
So who cares about ROI? Venders for sure. Health economists maybe. But what about employers? Do they really care about ROI? Maybe not. When I think about the employers with whom I have worked closely, especially the three whose programs I managed internally, ROI was not a big issue.
What is the Purpose of Health Promotion?
Money, Health, or More?
April 25 - 29, 2016
Core Conference April 27 - 29, 2016
Intensive Training Seminars: April 25 & 26, 2016
WELCOA National Training Summit: April 25 & 26, 2016
Hilton Orlando Lake Buena Vista | Orlando, Florida
Definition of Health Promotion
Health Promotion is the art and science of helping people discover the synergies between their core passions and optimal health, enhancing their motivation to strive for optimal health, and supporting them in changing their lifestyle to move toward a state of optimal health. Optimal health is a dynamic balance of physical, emotional, social, spiritual, and intellectual health. Lifestyle change can be facilitated through a combination of learning experiences that enhance awareness, increase motivation, and build skills and, most important, through the creation of opportunities that open access to environments that make positive health practices the easiest choice.