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The American Journal of Health Promotion  is a peer-reviewed journal on the science of lifestyle change.   The editorial goal of the American Journal of Health Promotion is to provide a forum for exchange among the many disciplines involved in health promotion and an interface between researchers and practitioners.
The Art of Health Promotion is a newsletter for practitioners published in each issue that provides practical information to make programs more effective. 


 Michael ODonnell

 From the Editor

 Editor's Notes: July/August 2014


  Michael P. O'Donnell, PhD, MBA, MPH


What is the ROI of Workplace Health Promotion?  
The Answer Just Got Simpler By Making the Question More Complicated 


This systematic review of the literature on the financial impact of workplace health promotion programs is the most extensive and well-conceived review conducted to date. It illustrates that the return on investment (ROI) from programs differs based on the quality of the methodology used to evaluate it, with 68 different ROIs depending how the published studies are sliced and diced.  The review does consider the impact of program quality on ROI, in part because we have no established standards of program quality.


The new, simpler answer is, ‘‘It depends.’’ Siyan Baxter and colleagues explain why it depends in the most thorough and rigorous systematic review of the literature conducted to date on the return on investment (ROI) of workplace health promotion programs. (1)  Their review addresses many of the issues raised in the recent controversy on reports of the financial impact of programs. (2)  In the context of that controversy, the most important innovation in their review is a critique of the methodological rigor of each study and analysis of the relationship of that rigor to ROI. Their critique included scoring the rigor of each study using three methodology checklists: British Medical Journal Economic Evaluation Working Party,(3) the Consensus Health Economic Criteria list, (4) and the NICE study economic evaluations limitations checklist. (5)  <<full article>>


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What’s Next for Health Promotion?  What New Approaches Will Produce the Best Outcomes?


March 30 - April 3, 2015


Manchester Grand Hyatt

Core Conference:  April 1 - April 3, 2015

Intensive Training Seminars:  March 30 & 31, 2015
WELCOA National Training Summit: March 30 & 31, 2015

Manchester Grand Hyatt | San Diego, California


Call for Proposals Now Open


Definition of Health Promotion


Health Promotion is the art and science of helping people discover the synergies between their core passions and optimal health, enhancing their motivation to strive for optimal health, and supporting them in changing their lifestyle to move toward a state of optimal health. Optimal health is a dynamic balance of physical, emotional, social, spiritual, and intellectual health. Lifestyle change can be facilitated through a combination of learning experiences that enhance awareness, increase motivation, and build skills and, most important, through the creation of opportunities that open access to environments that make positive health practices the easiest choice.

Michael P. O'Donnell (2009) Definition of Health Promotion 2.0: Embracing Passion, Enhancing Motivation, Recognizing Dynamic Balance, and Creating Opportunities. American Journal of Health Promotion: September/October 2009, Vol. 24, No. 1, pp. iv-iv.

 Physical     : Fitness. Nutrition. Medical self-care. Control of substance abuse.
  Emotional  : Care for emotional crisis. Stress Management
  Social         : Communities. Families. Friends
  Intellectual : Educational. Achievement. Career development
  Spiritual     : Love. Hope. Charity.