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The American Journal of Health Promotion  is a peer-reviewed journal on the science of lifestyle change.   The editorial goal of the American Journal of Health Promotion is to provide a forum for exchange among the many disciplines involved in health promotion and an interface between researchers and practitioners.
The Art of Health Promotion is a newsletter for practitioners published in each issue that provides practical information to make programs more effective. 

Now Available


Health Promotion in the Workplace - 4th Edition

Michael P. O'Donnell, MBA, MPH, PhD


Completely Revised and Updated

Two new sections | Nine new chapters

 Michael ODonnell

 From the Editor

 Editor's Notes: July / August 2015


  Michael P. O'Donnell, PhD, MBA, MPH


What Really Does Matter in Workplace Wellness,
and Who Cares About ROI Anyway?

For at least two decades, I have been a keen observer and sometimes participant in the pursuit of what seems to have become the holy grail of workplace health promotion: return on investment (ROI), the financial return on investment from workplace wellness programs. Well, actually, the truth is that I have been more than a keen observer; like many of my colleagues, I have sometimes been moderately obsessed with ROI. My obsession is a little different from that of most people; I am more interested in the methodology, i.e., the process through which the ROI estimates are calculated, while others are more interested in the ROI estimates per se . . . but that is splitting hairs.


So who cares about ROI? Venders for sure. Health economists maybe. But what about employers? Do they really care about ROI? Maybe not. When I think about the employers with whom I have worked closely, especially the three whose programs I managed internally, ROI was not a big issue.            


                                                     << Read full article>>        <<Comment at our blog>>


2016 Call for Proposals Now Open









What is the Purpose of Health Promotion?
Money, Health, or More?

April 25 - 29, 2016

Core Conference April 27 - 29, 2016

Intensive Training Seminars: April 25 & 26, 2016

WELCOA National Training Summit: April 25 & 26, 2016


Hilton Orlando Lake Buena Vista | Orlando, Florida


Definition of Health Promotion


Health Promotion is the art and science of helping people discover the synergies between their core passions and optimal health, enhancing their motivation to strive for optimal health, and supporting them in changing their lifestyle to move toward a state of optimal health. Optimal health is a dynamic balance of physical, emotional, social, spiritual, and intellectual health. Lifestyle change can be facilitated through a combination of learning experiences that enhance awareness, increase motivation, and build skills and, most important, through the creation of opportunities that open access to environments that make positive health practices the easiest choice.

Michael P. O'Donnell (2009) Definition of Health Promotion 2.0: Embracing Passion, Enhancing Motivation, Recognizing Dynamic Balance, and Creating Opportunities. American Journal of Health Promotion: September/October 2009, Vol. 24, No. 1, pp. iv-iv.

 Physical     : Fitness. Nutrition. Medical self-care. Control of substance abuse.
  Emotional  : Care for emotional crisis. Stress Management
  Social         : Communities. Families. Friends
  Intellectual : Educational. Achievement. Career development
  Spiritual     : Love. Hope. Charity.