How to Evaluate Workplace Health Promotion  Programs By Ron Z. Goetzel, PhD, Vice President, Consulting and Applied Research, The MEDSTAT Group  and  Ronald J. Ozminkowski, PhD, Associate Director, Outcomes Research and Econometrics, The MEDSTAT Group Price Shipping & Handling $24.95 each $5.00 (first copy) $2.00 (each additional copy)

This brand new workbook provides the reader a hands-on guide for developing a plan to evaluate health promotion programs.  Get the hard data you need to justify successful programs and improve marginal ones.  Written by two leading names in health promotion, Ron Z. Goetzel, Ph.D. and Ronald J. Ozminkowski, Ph.D, this workbook is a must in the library for every health promotion professional.

This workbook provides a look at key questions for evaluating health promotion programs:

• Why should programs be evaluated?
• Can results be generalized from one program to another?
• Why do health promotion programs fail?
• Are there arguments against program evaluations?
• What should be evaluated?
• How is agreement on program objectives achieved?
• Should the focus be on a few or many success measures?
• What are the basic questions of research?

General principles of applied research are covered in four major steps:

• Design
• Measurement
• Sampling
• Analysis

Figures and tables include:

• What should be evaluated
• Evaluation designs
• Sample size requirements
• Financial measures assessed
• Customer satisfaction survey