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In This Issue
Innovative Health Promotion Programs in Emerging Countries, by Robert Karch
An Interview with Dr. Pamela Hartigan, by Saima Huq

Community-based Healthcare in Swaziland: Power to the People, by Elizabeth T. Mndzebele
Ecuador: Student Brigades of Health Promotion, by Amparo Herrera
Health Promoting Schools in Chile: A Three Stage Process, by Judith Salina
Country Profile: Botswana - An African Success Story, by Emmanuel O. Owolabi and S. Shaibu

Global Initiatives
Conference Dates
International Institute for Health Promotion Newsflashes

Editorial Team
Editor - Robert Karch, Ed.D
Associate Editor - Wolf Kirsten, MS
Managing Editor - Saima Huq
Publisher - Michael P. O'Donnell, Ph.D, MBA, MPH

 

Innovative Health Promotion Programs in Emerging Countries

by Dr. Robert Karch

Photo courtesy of Pan American Health Organization

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In some innovative programs, the smallest community members make a big difference in health.

For many of you who read Global Perspectives, the pleasure and pride that comes from conceptualizing, implementing and operating a quality health promotion program is something with which you are familiar. Often, as we reflect back over these processes, we are reminded of the many meetings with colleagues, the hundreds if not thousands of decisions that were made that collectively yielded the final program, and the supportive environment in which we had the privilege of working.

However, as you will read in this issue of Global Perspectives, not all health promotion programs have the luxury of being developed within a systematic and nurturing environment. This is particularly true of program development within developing or emerging countries. Frequently, health promotion programs within these countries are the direct result of discontent with the state of a country's health as well as the desire, in some cases by a single individual, who is committed to changing the status quo as it relates to health.

Many of these "grassroots" programs in emerging countries may not carry the label "health promotion" but are very much in line with the World Health Organization definition of health promotion by "enabling people to increase control over, and to improve their health." Too often, the programs face nearly insurmountable challenges due to enormous economic, social, and health problems, no matter what the setting (school, workplace, hospital, city, rural setting, etc.) and the work of many hardworking individuals goes unnoticed. However, health promotion is playing a significant role in developing countries today and does not receive enough recognition.

Showcasing Innovative Programs

Consistent with the mission of Global Perspectives, we would like to share some of these outstanding programs with you to give the initiators ample recognition and to provide insight as to what made these programs successful in spite of the challenging environment.

Elizabeth T. Mndzebele of the Ministry of Health in Swaziland, opens our eyes to the function of the Rural Health Motivators who advocate better health habits and serve as health referrals to those in rural areas. The premise of the program is that local people are the best motivators for health behavior change in a community and, thus far, it has been a great success.

Dr. Amparo Herrera of Ecuador, and Dr. Judith Salinas of Chile, describe effective school-based programs which strive to improve the health of the entire community by teaching its youngest members, their schoolchildren, to initiate health projects. Multi-disciplinary networks of health professionals, educators, and community members contribute to the success of these programs.

Our country profile for this issue is Botswana. Dr. Emmanuel Owolabi and Dr. Shaibu have put together a fascinating report of health conditions and health promotion initiatives in this fast-growing economy of the Southern African region. In many ways, the development of Botswana can be regarded as an African success story with regard to health promotion.

I am sure you are especially interested in reading the interview with Dr. Pamela Hartigan, the new Director of Health Promotion at the World Health Organization (WHO). Growing up in Ecuador, Dr. Hartigan is very familiar with this issue's topic and addresses some of the underlying themes. The WHO has undergone some major changesover the past year, and Dr. Hartigan faces no small challenge to make health promotion a more prominent feature within the WHO. She talks about how she plans to make the health promotion unit of the WHO more effective, what the major issues concerning health promotion in the world are, and about the challenges and opportunities for the future. Your comments and reactions to the interview are welcome.

Finally, the IIHP newsflashes include a brief update on the health promotion activities of the World Bank.

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An Interview With Dr. Pamela Hartigan

by Saima Huq

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Dr. Pamela Hartigan was recently appointed Director of Health Promotion at the World Health Organization (WHO) in Geneva. Here she talks with Global Perspectives about the WHO, health promotion, and the global community in the coming millennium.

Q. You were recently appointed Director of Health Promotion. What kind of significance does Director-General Gro Brundlandt attach to health promotion within the WHO? What kind of status does health promotion have within the WHO?

A. Health Promotion is a department of the World Health Organization. Dr. Brundtlandt has reduced, or "sunsetted," the number of departments from 51 to 30. That kind of gives you a sense of its importance because it was not sunsetted. Dr. Brundtlandt places the philosophy and principles of health promotion very high on the agenda.

The issue is that health promotion is really something that should be mainstreamed across the organization, using its principles of health literacy, advocacy, and community mobilization.

One of the greatest confusions of health promotion, one that I hope to change, is that it is vague and rhetorical. It's not tied to any one issue, area, etc. It's not so much a discipline but strategies from many disciplines.

Q. What is your priority with the health promotion department during your first six months?

A. My priorities are to focus on WHO's clients. According to the Ottawa

Charter for Health Promotion, we need to reorient our health services to share responsibility with individuals, community groups, health professionals, health service institutions and governments, and our strategies should be incorporated and brought to life. I intend to work with other departments to begin to change how they see health promotion, from something utopic to something they can actually use.

Q. What are the strengths and weaknesses of the WHO Health Promotion Department?

A. A strength is that it has really gone for a visionary approach to public health. It can be likened to the feminist movement in the United States, which has moved forward to where it will never go back to when women just stayed home in the kitchen. The pendulum is being pushed all the way so that, when it swings back, it won't swing all the way to where it first started.

A weakness is that it is vague on delivery. In order to make a program work, you recommend to "empower people." People ask you, "How?" You say, "Mobilize the community." They say, "How?" You have to be specific about the issue concerned.

Q. WHO's focus on health promotion does not really include the aspects of health promotion like exercise, stress management and nutrition, which a lot of developing countries are concerned with.? What is being done to include these in WHO programs?

A. The Mental Health component in the department deals in part with the stress. There is also an Initiative for Active Living, which aims to integrate physical activity in the daily life of all people, including older populations and those with disabilities.

One of WHO's weaknesses in the past was that health promotion has been very focused on the industrialized countries. What does health promotion do for a population in need? People in developing countries might say, "I know I should run 5 miles a day but how can I if we don't have safe streets?" One of my priorities is to address this issue. It has not been showcased very well, and we are going to discuss this issue, "Bridging the Equity Gap," at the Fifth Global Conference on Health Promotion in Mexico City in June 2000.

Q. WHO is not usually visible in health promotion circles in the US. What changes will be seen in the future regarding this?

A. WHO already works closely with the Centers for Disease Control [in Atlanta, Georgia, USA]. Health promotion needs to go beyond those already converted and help those outside the mainstream.

WHO is not visible in the United States, period. It is little known because the United States is insular. WHO is generally known for working with developing countries, which the United States does not consider itself part of, though there are many people living on the fringe of poverty. Q. What is the budget assigned to health promotion?

A. There are many people doing health promotion in WHO within their own departments. How much money is assigned to the department comes from extra-budgetary resources such as donors for a specific project. But it is not a small part of the budget when you put all of it together. We are doing a needs assessment now of who is doing what in health promotion so we can have a better picture of how to fill the gap, which I am sure is big.

Q. You have a Masters in education and a Ph.D. in psychology. How will you use your skills in these areas in your work in health promotion?

A. I don't think it is my degrees, but my experiences, that will be important in my work in health promotion. The fact that I grew up in Ecuador, that I have worked as a teacher, have been involved in education, and know its needs, worked in NGOs for a good chunk of my career, have worked in HIV/AIDS and the feminist movement ... all of these experiences mean I have a very wide range of constituencies that I can relate to and draw on.

Q. What do you foresee as some of the major health problems for the new millennium??

A. I don't think that health problems but rather social issues are going to be an enormous problem. There is an increasing inequity between the rich and the poor, and it has tremendous repercussions in health. The wider the gap, the greater the health problems on both ends. That is one of the biggest problems.

The other big problem is, if we aren't able to address complexities when dealing with health problems, it is going to hold us back. We need to work intersectorally, to do lateral thinking instead of just vertical thinking. For example, you might want to address tobacco use, but usually risky behaviors, such as tobacco use, reckless driving, high-risk sex, are clustered together. The whole cluster has to be addressed. Our approaches to how we address health are our biggest problem.

Q. What is lacking nowadays in health-related curriculum to optimally prepare professionals to work in health promotion? What can the academic world do?

A. The beauty of health promotion is that it draws on multiple disciplines. To be really involved in health promotion, you have to give up your expert status. The best way for anyone to be in this work is to take a course in humility. The more challenging it has been to achieve your status, the harder it is to let it go.

The academic world should include more hands-on practicum for its students, to really be out there and work with people who have no degrees after their names.

Q. Do you regard the globalization and economic growth trend as a threat or opportunity to the health of people worldwide? What impact do the new technologies have and how can they be beneficial?

A. I regard it as an opportunity. One of the wonderful things about globalization is the whole information revolution, which allows for the democratization of processes, etc. It is the single greatest leveler of hierarchies, which is the cornerstone of empowering people. I am someone who looks for the opportunity in things like this trend, and I definitely see opportunity.

Q. How should we involve the private sector (corporations) in our initiatives? What are the ethical ground rules?

A. I think the private sector should be involved in very specific issues. In terms of ethical issues, there are four points to keep in mind: the idea that the partnership should lead to public health gains, that it should not lead to ill health, the issue of autonomy, and the issue of equity and benefits being distributed to those most in need. These four points should guide what partnerships do.

Q. How will economic factors and cost-effectiveness influence financing health promotion programs?

A. Health promotion is much more cost-effective than treatment, there is no doubt. It's not helpful to think about health promotion in terms of cost-effectiveness, though. It's not an add-on to programs, but an integral part all the way through. It's more useful to think of how useful other programs feel health promotion is in achieving their goals, one measure of which is cost-effectiveness.

Q. How can health promotion professionals better "lobby" decision-makers worldwide?

A. You need to team up with people who are working in the media and policy. Know how to use the media effectively. Know exactly what your message is and how to get it to the right groups of people. We can never be successful if we don't see where other people are coming from.

Q. What is World Bank's role with regard to health promotion? How can World Bank best contribute to health promotion in the future?

A. They're already doing it. The World Bank is there to lend money to member governments for their projects. A lot of health promotion is done without it ever being called health promotion. I don't think we should put a label on it, as long as the principles are there.

Q. Which direction should "Global Perspectives" take? How can this newsletter maximize its goals and help the health promotion field?

A. Do more pushing the idea that health promotion is something many people are doing, not just the "professionals." Myriad NGOs are helping communities foster conditions to help people make healthy decisions, but they do not call it health promotion.

This is a vision of what public health is, and public health belongs to everyone. Dr. Hartigan can be contacted at The World Health organization Headquarters Office in Geneva (HQ), Avenue Appia 20, 1211 Geneva 27, Switzerland. Tel: (+00 41 22) 791 21 11; Fax: (+00 41 22) 791 0746; mailto://hartiganp@who.ch . Additional information on WHO's Department of Health Promotion can be viewed at http://www.who.int/hpr/hpr/.  Questions?   Comments? Let us know! E-mail us at mailto://iihpaa@american.edu
Health Promotion:
Global Perspectives

Health Promotion: Global Perspectives, a supplement to the American Journal of Health Promotion, is published bimonthly by the American Journal of Health Promotion, Inc., 1660 Cass Lake Road, Suite 104, Keego Harbor, Michigan 48323. Annual subscriptions are free with a paid subscription to either the American Journal of Health Promotion or The Art of Health Promotion. Copyright ©1998 by the American Journal of Health Promotion; all rights reserved. To order a subscription, make address changes, or inquire about editorial content, contact the American Journal of Health Promotion, P.O. Box 469079, Escondido, CA 92029. Phone: 800-783-9913 or 760-738-4970, Fax: 760-738-4805.

American Journal of
Health Promotion

American Journal of Health Promotion is the largest peer-reviewed journal devoted exclusively to health promotion. Published 6 times per year, The Journal publishes original research and reviews on the health and financial impact of health promotion programs, as well as editorials, abstracts from other journals and critiques of other published studies. Michael P. O’Donnell, PhD, MBA, MPH, serves as editor-in-chief. Subscription price for individuals is $69.95 in the United States, $78.95 in Canada and Mexico, and $87.95 in all other countries. Institutional prices are $20 higher. To subscribe: Phone: 800-783-9913 or 760-738-4970; Fax: 760-738-4805.

The Art of Health Promotion
 

The Art of Health Promotion newsletter provides practical information to make programs more effective. Each issue is devoted to a specific topic such as increasing program participation, increasing management support, cost benefit analysis, use of newer technologies, characteristics of industry experts. Larry S. Chapman, MPH serves as newsletter editor. Published 6 times per year, the subscription price for individuals is $59.95 in the United States, $68.95 in Canada and Mexico, and $77.95 in all other countries. To subscribe; Phone: 800-783-9913 or 760-738-4970; Fax: 760-738-4805.

 

Community-Based Healthcare in Swaziland: Power to the People

by Elizabeth T. Mndzebele

Photo credit:  http://www.min-tour.gov.sz/culturalvillage/index.html

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The Rural Health Motivators (RHM) Programme in Swaziland was initiated by the Ministry of Health in 1976 to address the health needs of the Swazi people who lacked access to health resources. The Programme emphasizes provision of preventive, promotive, curative and rehabilitative health services via community-based health care. Currently, Swaziland is home to 966,462 people, with an average of one qualified physician per 7,971 citizens. Overall life expectancy at birth is 38.53 years.

The premise of the Programme is that local people are the best motivators for health behavior change in a community. Registered nurses (RNs) are trained in each of Swaziland's 40 administrative centers. The RNs, in turn, train people in the community in disease prevention via reducing poor sanitation and unclean water, the incidence of communicable diseases, and poor nutrition. These newly-trained RHMs then train others to take care of their own health. Each RHM is assigned to 40 homesteads, which they visit monthly. Since the Programme's inception, nearly 3,000 RHMs have been trained and over 80,000 homesteads receive care from an RHM.

The Programme began under the direction of its founder, Dr. Zibuse Michael Dlamini, a former director of the Ministry of Health and member of various WHO committees and was initially funded by UNICEF. Participants were selected by the bandlancane (the Chief's Council) and the bandlakhulu (community members) on criteria devised by the Ministry of Health in conjunction with the community members. Initially, communities received RHM training based on their morbidity and mortality rates. Later on, communities requested to participate.

RHMs in Action

RHMs have nearly unlimited duties, as their activities are dictated by the community's needs. During their monthly visits to the homesteads, RHMs identify health needs, such as maternal and child health, nutrition, sanitation and mental illnesses. They also promote community participation and adult literacy; the current literacy rate is 76%.

RHMs also provide first aid services, and refer people to other health resources and facilities that they might require. RHMs are not completely able to provide proper counseling services and monitoring and evaluation. Many clinics and outreach posts have been set up for such referral.

Improvements and Achievements

As a result of the RHM program, more and more people recognize the need to immunize their infants. They also are better able to treat their children for diarrheal diseases with oral rehydration solutions. Over 95% of pregnant women receive prenatal care, and 56% give birth in a health facility. RHMs assist in emergency deliveries at the homesteads. Thus, the infant mortality rate has decreased from 156 deaths/1,000 live births in 1976, to 103.37 deaths/1,000 live births in 1998.

RHMs are significant sources of knowledge for the community. They serve as an information source for a variety of community health issues. Construction and use of washrooms and latrines has increased. Nutrition information and health education is on the rise as well.

Successful From the Start

The Swazi people are most receptive when a program is from the King. Because the RHM Programme began as a government program, and was nationwide so that all would benefit, it has enjoyed great success. It began as a part of the MOH's existing structure, which helped it with its funding and organization. Community involvement made it more acceptable to the people, and empowered them to develop their communities and nation. Now, health has been promoted to the point that the MOH alone can no longer meet the demand. Thus, the RHMs continue to be a necessary and vital program in ensuring the health of Swaziland.

Elizabeth T. Mndzebele works for the Ministry of Health in Swaziland, She can be reached at: (mail) Ministry of Health, Box 550, Manzini, Swaziland, (tel) 268-11-52194 (fax) 268-11-52194
PENTAGON.gif (2585 bytes) "Health promotion is the science and art of helping people change their lifestyle to move toward a state of optimal health. Optimal health is defined as a balance of physical, emotional, social, spiritual and intellectual health. Lifestyle change can be facilitated through a combination of efforts to enhance awareness, change behavior and create environments that support good health practices. Of the three, supportive environments will probably have the greatest impact in producing lasting change." (American Journal of Health Promotion, 1989, 3, 3, 5.)

 

Ecuador: Student Brigades of Health Promotion

by Dr. Amparo Herrera

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Schoolchildren in Ecuador have high rates of communicable diseases and injuries, such as falls and interpersonal violence. To combat these problems and address school health as a whole, Ecuador has implemented its "Healthy Schools Program" in cooperation with UNICEF and the Ministries of Public Health and Education. This program is compatible with the interests of both the Ministry of Health and the schools' objectives. Using a series of activities, the program positively influences the health habits of children.

The region-wide program encompasses: policies to advocate for and implement health promotion in schools; coordination between health and education; health education in school curriculum; conditions of the physical and psychosocial environment in schools; and access to health and nutrition services and programs.

Schools that decide to participate in this program need to reach a minimum 75% of the objectives for this year. Teachers receive guides and educational materials to help them reach this goal. A national team coordinates the program. Animation and control teams on the provincial level, and an execution team on the local levels, have been established.

This program's objectives are to create stimulating and healthy environments for health promotion, and to facilitate knowledge on how to care for one's health. The ultimate objective is to extend these health promotion messages to parents and community members through the children.

Student Brigades of Health Promoters

Parents and community members integrally participate in the program. They get involved in and support school activities. As part of the provincial team, teachers receive instructions on implementing the program and achieving its goals and, at the same time, become leaders of the student "brigades" of health promoters.

Course materials for science classes are supplemented with materials that focus on health. Brigades of health are established so that teachers can educate the students on how to change bad health habits and become health promoters for the community. Older students act as mentors for younger students, thus reinforcing their own knowledge and practices.

One grade each month is in charge of arranging small health projects. This allows direct participation of the schools in the scientific process of investigation. To individualize the program's goals, the students learn how to do these things for themselves. The areas that the projects cover include: planting vegetable gardens, preventing household accidents, cleaning up neighborhoods, purifying water, teaching the importance of dental hygiene and immunization, preventing malaria, saying "no" to drugs and tobacco, and being responsible parents. The results of these monthly projects are displayed to the public to allow for the expansion of the health promotion messages to the rest of the community.

A tri-monthly evaluation is organized, which is effective both internally and externally. An Open House ensures changes and observation about the program and affords the opportunity to inform the community of the program's progress.

Nutrition Programs

Participating schools integrate other programs to achieve their health goals and set guidelines for proper nutrition. The project, titled "Targeted School Feeding in Deprived and Indigenous Areas," targets food aid to 500,000 of the poorest schoolchildren. It addresses the short-term hunger of the pupils, with the aim also of improving the learning capacity of the children. Partnerships between participants of the Program of School Coalitions are arranged with support from the United Nations Development Program (UNDP) and the World Program of Food.

This complementary project to the other programs gives the children between 25% and 50% of their daily required micronutrients. The students and their families are instructed about the proper selection of nutrients. In terms of community involvement, they plant the seeds of change needed to improve the health of families.

Medical Services in School

Students and teachers have access to medical and dental care twice a year. The Health Centers visit the schools twice a year to increase the teachers' knowledge of basic preventive care. During these visits, they also revise their files on each individual student's health and record each student's growth, give immunizations, provide screenings and other necessary health services.

Although all schools have physical education on their curriculum, the majority of sports and activities are aimed at boys. Furthermore, the boys tend to act violently during the sports. Measures to address both of these problems will be taken as the program continues to develop.

For more information, please contact Dr. Amparo Herrera, Oficina Sanitaria Panamericana, San Javier 295 y Francisco de Orellana, Apartado Postal 17-07-8982, Quito, Equador. Tel: 011-593-2544-642; Fax: 011-593-2502-830; or mailto://aherrera@ops.ecu.org 
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Health Promoting Schools in Chile:  A Three Stage Process

by Dr. Judith Salinas

In Chile, promoting health in schools is just starting at the end of the 20th century. Most recently, the National Conference of School Aides and Scholarships (Junta Nacional de Auxilio Escholar y Becas) has directed the implementation of the School Health Program (1990 to present), which is part of a project by the Ministry of Health.

Like other Latin American countries, and in coordination with UNICEF and PAHO, Chile’s school health program involves: policies to advocate for and implement health promotion in schools; coordination between health and education; health education in school curriculum; conditions of the physical and psychosocial environment in schools; and access to health and nutrition services and programs.

The overall goal of the program is to make equal opportunity a reality and not just a dream. The principal objective is to form and use human resources for the country. The program tries to involve the participation of key leaders in the communities, the professors in charge of health in schools, health professionals, parents, and school directors. The program is tailored to the needs of each community, which can be accomplished with the assistance of charities, state institutions and private citizens.

Three Stages to Success

The Healthy Schools Program is implemented in three stages. The first is the evaluation of the student. In order to effectively realize the medical evaluation, the teachers attend workshops on nutrition and school health. These workshops seek to arm the teachers with knowledge to identify health problems and, at the same time, strengthen the retention of health education lessons.

The second stage is intervention. Once the teachers have identified the students who have a nutritional, mental, emotional or physical deficiency, they refer them to primary healthcare consultants. The health professional diagnoses the student and determines the necessary intervention for the specialists.

The third stage is the evaluation of the process and the system. Teachers are integral to this stage, as schools provide a nearly 100% surveillance of school-aged children, and teachers can evaluate students on an ongoing basis. The results are used to reassess and redefine the program as needed. Reevaluation of the goals at the beginning of the school year, in light of the defined objectives for each region, is also accomplished.

The program is aimed at elementary school children of the first five grades, and for 1999 will hopefully be aimed at all elementary school children. This program has helped to obtain better results in their programs of immunization, nutrition, and maternal and child health.

Both qualitative and quantitative parameters are used to gauge the results. Qualitative surveys of students’ knowledge, attitudes, and practices of health promotion indicate beliefs and likelihood to change to health behaviors, while quantitative measures such as youth risk behavior surveys are used to look at associations between health and absenteeism and drop-out rates.

The parent-teacher associations are usually active groups, as the program encourages teachers to have seminars, workshops and meetings with parents and community leaders to improve school/community relations and to carry out health promotion activities in the communities in support of the school health promotion activities.

For more information, please contact Dr. Judith Salinas, Ministerio de Salud de Chile, Mac - Iver #541, Santiago, Chile. Tel: 562-639 4001; Fax 562-638 4377; or mailto://belo@intermedia.cl

Country Profile: Botswana - An African Success Story

by Dr. Emmanuel O. Owolabi and Dr. S. Shaibu

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Botswana's healthcare system, arguably one of the best in Africa, is based on the principles of Primary Health Care (PHC) as described in the Alma declaration of 1978. PHC emphasizes community participation, intersectoral collaboration, equity and commitment to social justice. It ensures affordable and accessible healthcare.

The PHC system comprises government, missionary, mine and private-commercial health institutions. The Government's Ministry of Health (MOH) is the main healthcare provider. Botswana has a ratio of 4,130 people to 1 qualified physician, and 404 people to 1 nurse. These numbers are substantially better than the averages for sub-Saharan Africa (18,488 and 6,504 respectively) and all developing countries (5,767 and 4,715). Expansion of infrastructure and human resources is currently underway to make healthcare more accessible.

Health Promotion: An Overview

Health promotion is a major aspect of PHC. It includes health education, environmental sanitation and disease control. Emphasis on health promotion is based on the government concession that Botswana is still at a level of development where the disease pattern is predominantly determined by poverty, malnutrition, poor sanitation and low education levels.

Meanwhile, there is an epidemiological transition characterized by chronic illnesses related to lifestyle changes, particularly in urban areas. These diseases include chronic stress, hypertension, obesity and diabetes. The MOH's Department of Family Health Education works specifically on health promotion of individuals, families, and communities. Community involvement is key to identifying cultural attitudes and practices that impede health promotion programs. Such practices are addressed via cultural brokering and re-patterning.

The Prevalence of Health-Hindering Behavior

Culture plays a large role in attitudes and health behaviors. The Batswana (natives of Botswana; the singular is Motswana) have a low-fat diet high in vegetables. This is partially responsible for Batswana's low blood pressure, though the average Motswana is still obese.

Studies show that Batswana have a low fitness level compared to their international counterparts. There is a saying that in Botswana there is no hurry. This adage, suggesting to not exert oneself, reflects the low fitness level, which is associated with various employers oft-expressed concerns about Batswana's low productivity level. Botswana's labor market was ranked 16th in productivity among the top 20 African nations by the Africa Competitiveness report of 1997. Most government officials and employers blame this on the average Motswana's attitude toward work.

Batswana do not regularly participate in physical exercise, although a relatively small number, mostly males, play sports on Sunday mornings. Corporate fitness programs are almost non-existent, although some private employers provide recreational facilities for their employees use during evenings and weekends. There is no corporate policy encouraging employees to exercise.

In 1996, 11.9% of the 4,507 deaths registered in hospitals were AIDS-related. AIDS is Botswana's leading cause of death. The incidence of HIV/AIDS in Botswana is estimated to be between 25% and 30% of the total population. This is supported by the United Nation's recent submission that AIDS has surpassed malaria as the main killer disease in Africa.

Alcohol consumption is fast becoming a regular cultural celebration every weekend, and is fast degenerating into cases of alcohol abuse and, alcoholism. Alcohol misuse causes many social problems, including drug abuse, early sexual intercourse, burglary, and rape, particularly among youths.

Social problems traced to lack of recreational skills can be linked to the absence of physical education in schools. Although Physical Education has existed in curriculums for the last decade, it is not usually implemented.

Organization and Coordination of Health Promotion Activities

Decentralization allows grass roots action in remote areas to identify a health problem and report it to an immediate governing body, which reports to the district government, which then reports to the central government. Government agencies, like the Botswana National Productivity Center, organize regular workshops for employees and employers to enhance productivity, and annually reserve one week for multi-organizational public awareness activities. Student clubs, like HIV/AIDS awareness clubs, organize cultural activities as forums for spreading health promotion messages. The MOH's Family Health Division plays a leadership and coordinating role. Each year, it collaborates with the WHO to spearhead events like World Health Day. On such days, the National Health Promotion Committee advocates health promotion on a wide scale with multi-organizational activities like cultural shows. Multisectoral collaboration is encouraged by sharing responsibilities with the community, different sectors, and non-governmental organizations.

Health Promotion: The Future

Botswana is clearly on its way to attaining universal health. Its acknowledgment that preventive health is better and cheaper than curative, and its government's demonstrated political will to give its people a good life, means health promotion will soon be a mainstay of the PHC system.

Dr. Emmanuel O. Owolabi works in the Dept. of Physical Education of the University of Botswana, Gaborone, and Dr. S. Shaibu works in the Dept. of Nursing Education at the University of Botswana, Gaborone. They can be contacted at: mailto://owolabie@noka.ub.bw

Country Data

Population: 1,448,454
Population growth rate: 1.11%
Infant mortality rate: 59.29 deaths/1,000 live births
Life expectancy: Total: 40.09 years. Male: 39.46 years. Female: 40.75 years.
GDP per capita: $3,300
CIA World Factbook 1998

 

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Global Initiatives

Food Guides Around the World

The International Food Information Council (IFIC) Foundation, a non-profit organization located in Washington, DC, recently published an article on effective health communication via food guides around

the world.

Food guides are effective communication tools to relay complex nutrition information to the general public. They aim to depict the optimal diet for overall good health in a clear visual format. Such a tool has been used in the United States since 1916, when the U.S. Government discerned 10 basic food groups. In the 1950s, foods were re-categorized into the present four basic food groups to help people remember them better. Since 1992, these food groups have been depicted in the Food Pyramid.

Other countries use visual aides, such as rainbows, circles, even a chalice, to depict a balanced and varied diet for their native populations. Japan uses a large number 6, to remind people of the six basic food groups it has identified. The Philippines uses a star to show its six basic food groups. Canada utilizes the rainbow, with a food group in each colorful band. Israel uses the chalice, and is one of the few countries emphasizing water as a main part of a balanced diet.

The purpose of IFIC is to provide sound, scientific information on food safety and nutrition to journalists, health professionals, educators, government officials and consumers. The Foundation's mission is to provide a critical link between the scientific community, food manufacturers, health professionals, government officials, and the news media. By disseminating clear and factual information, these diverse groups are able to increase better understanding of nutrition and food safety issues for the benefit of the public.

For more information, contact the IFIC Foundation at: 1100 Connecticut Avenue, NW, Suite 430, Washington, DC 20036. email:foodinfo@ific.health.org Website: http://ificinfo.health.org

National Health and Nutrition Examination Survey (NHANES)

by Kirstin Job

The National Health and Nutrition Examination Survey (NHANES) is a program of studies designed to assess the health and nutritional status of adults and children in the United States. The survey is unique in that it combines interviews and physical examinations. The NHANES is a major program of the National Center for Health Statistics (NCHS), which is responsible for producing vital and health statistics for the nation. NCHS is a part of the Centers for Disease Control and Prevention (CDC), U.S. Public Health Service.

The NHANES program began in the early 1960s and has been conducted as a series of surveys. Four previous surveys were conducted in 1960-62, 1971-74, 1976-80 and 1988-94. Specialized surveys evaluated the health of children (1963-65), teens (1966-70), and Hispanics living in three geographic areas (1982-84). Each year, the survey examines a nationally representative sample of about 5,000 individuals in 15 counties across the country.

The latest survey began in March 1999 with three sets of four state-of-the-art, medically-equipped semi-trailers. Each set of semi-trailers is staffed by 17 health professionals, including a full-time physician. The NHANES detailed interview includes demographic, socioeconomic, dietary, and health- related questions. The examination component consists of medical and dental examinations, physiological measurements, and laboratory tests administered by highly trained medical personnel.

The 1999 survey includes many new tests for data collection. Equilibrium, cardiovascular fitness, visual acuity, and risk factors for skin cancer will all be tested for the first time. Volunteers recruited for the survey will also be the first to be tested for tuberculosis and mercury exposure. Other health conditions being studied include anemia, hearing loss, kidney disease, obesity, oral health, osteoporosis, diabetes, and lower-extremity disease.

Participants will now also be tested for HIV, chlamydia, gonorrhea and herpes simplex virus 1 and 2. To help determine how many Americans are unfit, and what is needed to improve their fitness, participants aged 12 to 49 are put on a treadmill and then monitored for blood pressure, pulse, and maximum volume oxygen during various stages of exercise. Blood and saliva samples will be taken and stored, with the participants' consent, for future genetics research.

While the survey sample is selected to be representative of the nation, certain groups, such as teens between 15 and 19, people older than 60, Mexican-Americans, and African-Americans, are oversampled to ensure the accuracy of estimates.

Information from NHANES is published through an extensive series of publications and articles in specific and technical journals. Information is also available on CD-ROMs and diskettes. In the future, data will be widely distributed on the Internet.

Kirstin Job is an intern at the International Institute for Health Promotion in Washington, DC. She is originally from Germany. She can be reached at: (Tel) 202-885-6275, (Fax) 202-885-6288, mailto://kirstjob@hotmail.com

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International Institute for Health Promotion News Flashes

The World Bank and Health Promotion

A recent thesis by Adele Beerling, University of London, UK, August 1998, provides an overview of health promotion initiatives of the World Bank in Africa and perspective on what role health promotion plays within this large international organization. The World Bank's involvement in the health sector is fairly recent and it acknowledges its limited experience in health promotion. The Bank is trying to expand its knowledge base by focusing on knowledge management and by drawing on outside expertise from individuals and organizations like the WHO. The primary interest is in improving health to increase productivity. The author of the study acknowledges that tensions between the World Bank mandate and the ultimate goal of health promotion exist, but that higher quality health promotion provides better value for money and can lead to more production in the long run.

Although many projects address one or more determinants of health, health promotion is rarely an explicit or comprehensive strategy. World Bank staff acknowledge a lack of understanding of the full scope of health promotion and of the complexity of behavioral change and identify the lack of resources for health promotion as a key problem. It is increasingly recognized that commitment to health promotion at the policy level is a key determinant for implementation of comprehensive health promotion.

Please contact the Health, Nutrition, & Population Sector at the World Bank at mailto://hnpflash@worldbank.org for the complete thesis.

Training Seminar in Brazil

The National Center for Health Fitness at American University and CPH Technologia em Sáude from Sao Paulo, Brazil are hosting a Quality of Life/Health Promotion training seminar from August 9-13 in Sao Paulo. Human resource managers and corporate health professionals from Brazil will attend the seminar to learn about the latest trends and methods dealing with the management of workplace health promotion programs.

IIHP Meeting in Curitiba Update

As a result of the input from IIHP partners and other affiliates during the last year, the following central theme was chosen: "Health Promotion: Policies and Economics." Global Perspectives has covered both topics in previous issues: Volume 1, numbers 4 and 5 (September and November). As many countries are facing the challenge of health care reform and lifestyle-related diseases are on the rise throughout the world, the development of health promotion policies has become a major issue. In a world of fierce competition and maximizing resources, the significance of sustainable financing for, and cost-effectiveness of health promotion programs, will further increase in the next millennium.

The following topics will also be addressed in continuation to previous discussions:

  • Training and curriculum development;
  • Health communications;
  • Testing and database development;
  • Research collaboration.
Please visit the IIHP meeting website at http://www.healthy.american.edu/iihpmeetcuritiba.html   or contact Wolf Kirsten, International Program Manager, at 1-202-885-6218 (tel) or 1-202-885-1346 (fax) for a preliminary schedule, call for papers, travel agency contact information and hotel rates. Please keep in mind the Scientific Congress on Health Promotion hosted by the ABQV (Brazilian Association of the Quality of Life) directly following the IIHP Meeting on October 13, 1999.

Did you know?
Curitiba provides 52 m2 of green area per inhabitant, including 21 large parks and natural woods, causing it to be called "Brazil's Ecological Capital."

Conference Dates

September 6-12, 1999: Training Course for Fitness Instructors and Coaches (with a health promotion module), in Bistrita, Romania.

September 11-14, 1999: The International Conference on Movement and Health, hosted by the Faculty of Physical Culture, Palacky University in Olomouc, Czech Republic.

October 1-3, 1999: 13th Conference of the European Health Psychology Society: "Psychology and the Renaissance of Health", Florence, Italy.

October 10-13, 1999: The Fourth Annual Meeting of the IIHP, co-hosted by the Brazilian Association for Quality of Life (ABQV) and the Prefeitura Curitiba, in Curitiba, Brazil.

October 13-16, 1999: International ABQV Congress in Curitiba, Brazil.

October 31-November 3, 1999: 2nd International Workshop on Promotion of Health-Enhancing Physical Activity (HEPA).  UKK Institute, Tempere, Finland.   Registration deadline si Spetember 30, 1999.  Contact Ms. Saija Kontulainen, UKK Institute, P.O. Box 30, FIN-33501, Tempere, Finland, Tel +328-3-282-9111, or mailto://losako@uta.fi, http://www.uta.fi/ukki/english.htm.

June 5-9, 2000:  5th Global Conference on Health Promotion:  "Health Promotion - Bridging the Equity Gap", hosted by WHO, PAHO, and the Ministry of Health of Mexico, Mexico City.

The International Institute for Health Promotion (IIHP) is a global center for the development and advancement of health promotion policies, programs, services, and research that maximizes multiple efforts across the globe. It was established in 1994 as an addition to the National Center for Health Fitness at American University in Washington, DC, to assist in leading, facilitating, and coordinating the efforts of many international individuals and organizations. More than 50 cooperating members from 25 nations form an extensive interdisciplinary health promotion network that includes ongoing dialogue, information exchange and project participation. E-mail the IIHP at <iihpaa@american.edu>. The IIHP website is <http://www.healthy.american. edu/iihp.html>

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